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Research Content for Social Advocacy in Developing an ICT Project

OBJECTIVES

Explain social change and its importance
Gather research content and profile your audience
Create and design an infographic
Share an infographic online
Create a short survey using Google Forms

LEARNING COMPETENCY

Analyze how target audiences are expected to respond to the proposed ICT Project for Social Change based on content, value, and user experience.

WHAT IS SOCIAL CHANGE?

Defined by Encyclopedia Britannica as:

“The alteration of mechanisms characterized by changes in cultural symbols, rules of behavior, social organizations, or value systems.”

• It focuses on positive transformation in society through technology, advocacy, and collaboration.

WHAT IS SOCIAL ADVOCACY?

Defined by Merriam-Webster as “the act of supporting a cause or proposal.”

ICT enables advocacy through social media, blogs, websites, and online campaigns.

Examples:

Gender equality campaigns
Anti-cyberbullying movements
Climate change awareness

ICT for Social Change

ICT helps people communicate, collaborate, and act on issues.

It provides platforms for advocacy such as:

• Facebook pages

• YouTube vlogs

• Infographics and digital posters

ICT projects often begin with research to identify needs and audience interests.

RESEARCH FOR CONTENT

Definition:

“Creation of new knowledge or creative use of existing knowledge to generate new ideas or solutions.” (Western Sydney University, 2020)

Purpose:

• Find reliable information

• Analyze and interpret data

• Support advocacy goals

Benefits:

• Improves decision-making

• Encourages innovation

• Promotes societal growth

Audience Profiling

is the process of defining exactly who your target audience is by unifying and analyzing their behaviors across multiple platforms and touchpoints. (Steve Klin, 2018). In this project, you need to consider the demographics and psychographics of your intended audience.

Two Types:

1. Demographics – is one of the methods in audience profiling that defines not

only the population of your audience but also the work that they do. It also tells where they live, their gender, age, income level, religion, ethnicity, education level, and knowledge level.

2. Psychographics – is one of the methods in audience profiling that defines not

only the population of your audience but also the work that they do. It also tells where they live, their gender, age, income level, religion, ethnicity, education level, and knowledge level.

You can only effectively reach your target audience when you really comprehend both of their demographics and psychographics. The amalgamation of information you get from their will be your steppingstone for making them involve and to get their interest about your proposed ICT project.

INFOGRAPHICS

According to the Oxford English Dictionary, an infographic (or information graphic)is “a visual representation of information or data”. But the sense of an infographic is something to be more specific and gradually represented.

An infographic is composed of set of collection of various imagery, charts, and text that gives an easy-to-read and easy-to-understand synopsis of a certain topic or issue.

Infographics has a wheel to present a multifaceted data into a short and concise idea, making information easy to digest, educational, informative and engaging.
Infographics has also been broadened along different industries and institutes around the world. It becomes a strong means of communication tool for businesses, governments, health and wellness, educational institutions and many more.

Steps in Making your Infographics

1. Outline The Goals Of Your Infographic - talks about on what should your infographic be about? What is the core message you want to deliver and how you will deliver it? You should remember to recognize that you’re creating an essential infographic, so that your audience can gain something very specific from reading it. From there, use a question pyramid to take that burning problem and turn it into 3-5 actionable questions to tackle in your infographic.

2. Collect Data For Your Infographic - (What should you present?) – After knowing what your Infographic is all about, now you have to gather data of your chosen topic. These are the two different styles and approaches you can use on gathering and collecting your data:

a. Self-made data– this approach requires more time for you need to ask around, send some emails, do research online, create your own made survey and process your own conclusion.

b. Data sources – this is the easiest way to gather information to get ready-made information that you can find on the books, magazines, newspaper and internet. There are plenty of public and private data sources that you can use in your infographics.

3. Visualize The Data In Your Infographic (Decide how to present data visually.) -Visualizing your data is about choosing the type of infographic you want to use. There are different types of infographics as shown below:

a. Statistical Infographics – shows a summary or overview of data with one or more graphs, tables or lists.

b. Timeline Infographics (time-oriented) – shows progress of information over a chronological time period.

c. Process Infographics – demonstrates a linear or branching process as how to teach the workings of an object or flow chart showing choices in a decision process.

d. Informational Infographics – are most likely a poster that summarizes topic with some extra bits of information.

e. Geographic Infographics – displays data with a location map.

f. Compare/Contrast Infographics – illustrates notable similarities or differences as a “this versus that” infographic or as a table or simple list.

g. Hierarchical Infographics – demonstrates a chart with levels.

h. Research-based Infographics – is similar to the statistical infographic, but based on research. It can be used to compare unlike items with popular sets of data

i. Interactive Infographics – gives viewers the control to modify the infographic and is web-based.

4. Layout The Elements Of Your Infographic Design (All that’s left is layout and design) - This step is all about placing them all together into an attractive looking infographic design.You can create a natural form of information flow using the question pyramid you developed in the first step. This is to guide your layout and information flow. Then use the suggested grid layout to add structure and to balance your infographic.

5. Add Style To Your Infographic Design (Value added content.) – This is about putting your own style and personal touch, just be creative in combining text, shapes and images in your most creative way. Your added value of style can also showcase your uniqueness making your created infographics attractive to the viewer’s attention. And lastly, make it simple. Adding too many pictures and clustered text and colors can make your infographics hard to digest and distractive to the eyes of the possible viewers. So, simplicity of the infographics makes the viewers or audiences easily grasp the ideas and important messages of your own made infographics.

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