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Chapter 6: Leading

LESSON 11 Communication

Communication applies to all management functions and its general purpose for the organization to bring positive changes that influence activities leading to the firm’s welfare.

The communication process starts with the sender who has an idea or a message, which is then transmitted through a selected channel to the receiver, who in turn has to be ready for the reception of the message, so that it could be decoded into thoughts. Accurate communication occurs when the sender and the receiver understand one another, according to Hobbins and Coulter (2009).

Elements of the Communication Process

Sender – the initiator of the message

Encoding – the process of translating the intended message into words and gestures

Message – the encoding process outcome that have been developed to convey meaning to its receiver

Medium – the method used to convey the message

Receiver – the person with whom the message is exchanged

Decoding – the process of interpreting the symbols into interpreted messages.

Noise – any factor in the communication that interferes with exchanging messages

Feedback – the receiver’s basic response to the interpreted messages.

Definition of Terms

Communication – the exchange of information and understanding

Verbal communication – refers to oral and written communication

Non-verbal communication – refers to communication through body movements, gestures, facial expressions, eye contact, or body contact

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